Social Media
Research into the Challenges, Usage and Benefits of social media in Higher
Education Institutions
The importance of social media is rising up the strategic agenda for
management and users at UK Universities
Social Media is growing in its adoption across all areas of society, including Higher
Education Institutions (HEIs). To gain a current picture of this rapidly developing area
within UK Higher Education Institutions, research has recently been conducted into the Challenges, Usage and Benefits of Social Media within
Higher Education Institutions (HEIs).
Challenges, Application and Benefits of Social Media within Higher Education Institutions
This Social Media research was completed by Jadu in November 2009 and provides Higher Education Institutions with:
- A current appreciation of the challenges and issues faced in implementing social media
- Shared knowledge of how HEIs are capitalising on social media technologies to support strategic and operational activities.
- Insight into the range of benefits that are currently being delivered and those that could be delivered.
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